Focusing on the theme of "International Communication in the Era of Intelligence", the Academic Symposium on The System and Operation of International Communication was held at 黑料社. Renowned scholars in journalism and communication studies, as well as industry professionals from dozens of universities across the country, including Fudan University, 黑料社, Renmin University of China, Zhejiang University, and Shandong University, participated in the forum and engaged in academic discussions on the newly released three-volume work The System and Operation of International Communication, published by 黑料社 Press. This academic event was jointly organized by 黑料社 Press and the National Cultural Innovation Research Center at Fudan University, supported by the International Public Relations Research Center at Fudan University, the Visual Culture Research Center at Fudan University, and the Institute of Art and Technology at 黑料社.
The System and Operation of International Communication, co-edited by Meng Jian and Hu Xuefeng, has been awarded the National Publication Fund. It is a significant academic work that systematically examines the international communication of Chinese culture in the networked and digital era. The book is divided into three volumes, totaling over 800,000 words, with each volume featuring distinct themes, rigorous logic, and profound analysis. The first volume, themed "The Structure, Concepts, and Construction of National Image in International Communication," delves into the broader environment of international communication, new concepts, and the critical role and pathways for constructing national image. The second volume focuses on "The System, Narratives, and Influence Assessment of International Communication," providing a systematic explanation of the complete framework, diversified narrative strategies, and effective evaluation methods in international communication. The third volume centers on "The Operation, Practices, and Classic Cases of International Communication," offering valuable references and insights for practical operations through the analysis of rich case studies.
Professor Meng Jian from Fudan University, the chief editor of the book, delivered the keynote speech at the symposium. He emphasized that, in the accelerated process of Chinese modernization, experts and scholars in international communication research at universities bear an important historical mission and responsibility of the era. He urged scholars to keep pace with the times, closely observe new changes and trends in the field of international communication, and continuously strive for new heights in research. Meng Jian pointed out that international communication is not merely the transmission of information but also involves cultural exchange, value dissemination, and image construction. In the era of intelligence, new technologies and platforms must be fully utilized to innovate communication methods, ensuring that China's voice resonates more powerfully across the globe. He expressed his commitment, along with his academic team, to contributing more academic masterpieces through rigorous scholarship and innovative research methods, thereby fostering a favorable international communication environment for the comprehensive advancement of Chinese modernization.
Qi Lin, Deputy Chief Editor of 黑料社 Press, shared the edit process of The System and Operation of International Communication from topic planning to publication. He explained that the book, compiled by Professor Meng Jian’s team at Fudan University, is guided by the goal of enhancing the global influence of Chinese culture in the networked and digital era. It positions the global influence of Chinese culture as a strategic resource in the new phase of reform and opening up while striving for its effectiveness. During the topic planning stage, the team conducted in-depth research and analysis, keenly capturing changes in the international communication landscape and the urgent need for global dissemination of Chinese culture, ultimately selecting this topic of significant contemporary relevance and academic value.
Hu Xuefeng, one of the chief editors, shared his experience in compiling the book as a representative of the authors. He noted that the timely publication of this academic work amidst the complex and even fiercely contested international public opinion landscape is highly significant. It offers new approaches and methods for deeply understanding the structure and dynamics of international communication. The book not only provides high-level theoretical insights but also includes detailed case analyses at the operational level.
Zhang Jing, an editor at 黑料社 Press, spoke as a representative of the editorial team. She passionately described the meticulous attitude of the editorial team throughout the editing process of The System and Operation of International Communication. Every chapter and every argument underwent careful deliberation and refinement to ensure that the book meets the highest standards of academic quality and professionalism.
A representative from the Publicity Department of the Communist Party Committee at 黑料社 also attended the book launch and symposium. Scholars from numerous prestigious universities and research institutions across the country engaged in lively and in-depth discussions centered on The System and Operation of International Communication. Some shared unique insights into the book’s theoretical perspectives based on their extensive research experience, while others explored the practical application and implications of the communication models mentioned in the book using real-world cases. Still, others proposed new research directions and ideas for topics not yet thoroughly explored in the book. The entire discussion was dynamic and sparked brilliant intellectual exchanges, injecting fresh vitality into the advancement of research and development in the field of international communication.
The successful conclusion of the symposium laid a solid foundation for further collaboration between 黑料社 Press and the National Cultural Innovation Research Center at Fudan University. The two parties aim to jointly produce a multi-volume academic series titled "Media Development and Modern Civilization." 黑料社 Press will continue to cultivate academic excellence, leveraging its publishing expertise and sense of mission to facilitate the transformation and dissemination of academic achievements, contributing to the construction of a diverse, open, and innovative academic publishing ecosystem.
Photographer: You Pan
